Three Heartthrobs 'Jeff, Mean, Pie' Launch 'est COLA 3×3 Basketball U-League' Campaign
est soft drink brand launched the 'est COLA 3×3 Basketball U-League' campaign with celebrity ambassadors Jeff Satere, Mean Nichakun, and Pie CIR*CRL, featuring an all-star basketball match with Thai national players and entertainment perfor
Looking stunning and making perfect shots! Three hot presenters Jeff Satere, Mean Nichakun, and Pie CIR*CRL challenged the basketball community by launching the 'est COLA 3×3 Basketball U-League' campaign.
The est soft drink brand, a Gen Z favorite, held a campaign launch event for the 'est COLA 3×3 Basketball U-League 2026'—Thailand's most awesome 3×3 basketball championship league. The brand brought three attractive young ambassadors to captivate the new generation: Jeff Satere, Mean Nichakun, and Pie CIR*CRL, who showcased their charm and shooting skills with 'THE ICONIC est SHOOT' in a spectacular opening featuring the passion of all three presenters and surprise mission challenges including the 'est SHOOT All-Star Match' with special guests like the band CIR*CRL, Jackie Chakrin, and Thai national basketball players Freddy Lich, Om Chanatip, Tete Aruttapong, and Junior Imanuel, plus rising 3×3 basketball athletes.
The evening's highlights began with 'THE ICONIC est SHOOT' parade, opening with flag-bearing dancers waving 'est SHOOT FLAG' banners to hip-hop beats, led by Pie CIR*CRL and CIR*CRL members with street dancers UDO delivering high-energy performances under the 'BOOST THE IGNITION' theme. Mean Nichakun, Jackie Chakrin, and four basketball players—Freddy Lich, Om Chanatip, Tete Aruttapong, and Junior Imanuel—continued the energy in sporty looks under the 'SHOOT ATHLETIC POWER' theme. Jeff Satere closed the show as a stunning runway model under the 'AWESOME RUNWAY OF GLORY' theme, igniting cheers from enthusiastic fans.
A standout moment was the 'est SHOOT All-Star Match,' where presenters, artists, and basketball stars competed intensely, split into two teams: Team Salty Strike led by Jeff Satere, Pie CIR*CRL, Sam CIR*CRL, Tutor CIR*CRL, Freddy Lich, and Om Chanatip, and Team Lemon Dunk led by Mean Nichakun, Jackie Chakrin, Leon CIR*CRL, Pee CIR*CRL, Ben CIR*CRL, Tete Aruttapong, and Junior Imanuel, with young 3×3 basketball athletes showcasing their skills alongside the celebrities and Thai national players.
Jeff Satere remarked: 'Basketball isn't just about winning or losing—it's a community of passionate people who want to release their energy together. During the 'est SHOOT All-Star Match,' it was fun and serious. Being part of this activity, getting close to everyone, and giving energy to everyone on the court was amazing. And we shot so successfully without worrying about running out of energy.'
Mean Nichakun shared: 'I'm already into sports, and being part of the 'est COLA 3×3 Basketball U-League' campaign—the most awesome 3×3 basketball championship league right now—feels like we're in a world where basketball is more than just a sport; it's a space where everyone shares their passion energy together.'
Pie CIR*CRL concluded: 'Today est brought basketball together with music, dancing, and fun activities. It felt like the worlds of sports and entertainment came together perfectly.'
The campaign launch event for 'est COLA 3×3 Basketball U-League' and the debut of the new product 'est Shoot Salty Lemonade' was held at CU Sport Complex at Chulalongkorn University. Additionally, est supports the youth basketball league 'D-League Youth Basketball' in partnership with Talent Company Limited and the Basketball Association of Thailand.
