Jaymart Mobile Launches Booster Pro, Aims for 200M Baht Sales
Jaymart Mobile has launched its own gadget brand, Booster Pro, targeting six lifestyle segments with products ranging from charging accessories to health devices. Leveraging its 337 branches and 400,000 annual customers, the company aims to generate 200 million baht in sales by 2027. The brand emphasizes quality, lifestyle relevance, after-sales service, and integration with Jaymart's membership and financing ecosystem.
Jaymart Mobile is expanding from smartphone and technology distribution into its own lifestyle gadget brand, Booster Pro, targeting six lifestyle communities and capitalizing on the AI smartphone and smart device trend. The company leverages its network of over 337 branches and an annual customer base of 400,000 to support growth, setting a sales target of 200 million baht by 2027.
CEO Dusit Sukumwittaya revealed that Thailand's gadget market continues to grow, driven by consumers who increasingly demand products that match specific lifestyles, design, value, quality, and after-sales service — not just tech specs or price. The rise of AI smartphones, smart devices, and IoT is expanding usage patterns and creating new opportunities, though the market still suffers from low-quality cheap goods lacking service, pushing consumers toward reliable, value-driven options.
Booster Pro positions itself as a "Smart Lifestyle Companion," using a lifestyle-based marketing approach across six communities: Tech Geek, Sport & Active, Content Creator, Workaholic & Travel, Home & Living, and Pets Parent & Kids. The product lineup spans six categories: Booster Power (charging gear), Booster Lifestyle (travel accessories), Booster Magnetic Gadget (mounts and selfie sticks), Booster Wearable (wireless earbuds, smart rings), Booster Audio (speakers), and Booster Health (massage guns and AI-era wellness devices).
Dusit highlighted Booster Pro's strength in leveraging Jaymart's branch network and ecosystem to build trust, with products priced mainly in the hundreds of baht, installment options, and integration with the Jaymart membership system. Jaymart Members can redeem J Points for up to 50% discounts, enjoy extra benefits via J Wallet, and access in-house financing through SG Finance Plus and Kashjoy. Products carry a one-year warranty with a one-time free replacement for defects.
With over 400,000 annual mobile customers providing valuable demand data, Booster Pro is positioned as a key growth engine for the company through increased product attachment rates and ecosystem expansion.
