Sansiri, Hankyu Celebrate Decade With Affordable Condo Push
Sansiri and Hankyu Hanshin celebrate a decade with 67 projects worth 86 billion baht, rebranding as "Sansiri HHP" and pivoting to affordable COZI condos near transit and workplaces to revive sales in a soft market.
Sansiri and Japan's Hankyu Hanshin Properties are celebrating a decade of partnership that has produced 67 projects valued at 86 billion baht. Heading into the next ten years, the alliance is grouping its developments under "Sansiri HHP" and shifting tactics for a still-soft property market. Managing Director Kesara Tanlakphak said the Thai residential sector, especially in suburban areas, shows no clear rebound, so the company cannot rely on existing demand. Instead of competing on price alone, Sansiri is adding value through product and service innovation — launching rental models under a "Living" concept and targeting consumers who have never considered buying a condominium.
For 2027, Sansiri will focus on clearing inventory and improving sell-through while curbing new land acquisition and investing only in locations with strong potential. The COZI brand, positioned as affordable condominiums near mass transit with an average price of 1.5 million baht (about 50,000 baht per square metre), will spearhead new launches. Five COZI projects have already been completed jointly with Hankyu. Kesara added that proximity to workplaces — factories, industrial estates and offices — is another key driver, drawing on Japanese experience that links housing with employment hubs and transit networks.
