50th Housing Expo Surpasses 10,000 Million Baht Sales

The 50th Home and Condo Fair wrapped up its four-day run with combined sales topping 10,000 million baht, while attendance held steady compared with the previous event. The result highlights that real housing demand remains a key market driver even as consumers grapple with limited purchasing power, high household debt, and tighter lending conditions. At the same time, this year's expo marked an important step in linking Green Economy concepts to home-buying decisions.

"The four-day outcome reflects the potential of Thailand's real estate market. Although consumers still face constraints on purchasing power, household debt burdens, and credit access, real demand for housing persists," said Kobdej Tangchaiwong, chairman of the 50th Home and Condo Fair organizing committee. He noted that projects addressing price, location, quality, and long-term cost of living — combined with special developer offers and on-site financing — helped buyers compare options and decide more easily.

"The response to the 50th fair shows the market still has purchasing power ready to commit, provided developers offer products that truly match buyers' needs and budgets. Today's buyers look beyond price tags and promotions; they increasingly prioritize living quality and long-term value — a direction the real estate industry must adapt to," Kobdej added.

Shifting buyer behavior favors long-term value

Observations from the fair show most buyers are still purchasing for actual residence. Condominiums drew the strongest interest, followed by detached houses, townhomes, and twin houses. The most popular price band was 3–7 million baht. The core buyer group fell in the 25–35 age bracket, with the 40-plus group next, reflecting demand from working people seeking stability, families needing more space, and consumers planning for future lifestyles. Locations along electric train lines attracted the most attention, supported by travel convenience and surrounding infrastructure.

Kobdej said this trend aligns with the direction of modern housing development, which must emphasize energy-efficient design, appropriate materials, green space allocation, and technology that enhances living efficiency. Consumers no longer want just an affordable house; they want one that remains cost-effective to live in over the long term.

Green Expo: turning concept into real purchase intent

Kobdej added that the real estate market has long competed intensely on price and promotions, but future competition will shift toward...