Custom Home Builders Report 4.8 Billion Baht in First-Half Sales
Thailand's custom home-building market grew 12% in the first half of 2025, with member companies reaching 4.8 billion baht in sales, driven by frozen prices and strong demand for luxury homes above 20 million baht.
The House Builders Association (HBA) says Thailand's custom home-building market continued to grow in the first half of 2025 despite economic pressure. The association values the overall market at 100 billion baht, a 4-5% increase from 2024, split between Bangkok and surrounding areas (20%) and provincial regions (80%). Member company sales reached 4.8 billion baht in the first half, up 12%, with full-year projections of 10 billion baht.
HBA chairman Anantkorn Amorwathai said market growth in the second half is being driven by stabilizing construction costs. Member firms have kept house prices frozen since the second quarter to ease consumer expenses and boost home-building decisions. Genuine homeowners—those building for actual residence rather than speculation—continue to show strong demand, and financial institutions are increasingly willing to extend credit to this segment, viewing it as lower-risk than speculative property purchases.
Luxury homes priced at 20 million baht and above are leading market interest, accounting for 26% of contracts signed in the first half, followed by homes priced between 10.01 and 20 million baht (25%), 5.01-10 million baht (23%), and 2.51-5 million baht (21%). This marks a significant shift from 2024, when the 10-20 million baht segment led with 26%.
"Premium homes of 20 million baht and up are attracting the most market attention, showing that high-end buyers retain strong purchasing power and are increasingly choosing association members for our quality standards and reliability," Anantkorn said.
The HBA is establishing a consumer protection fund to strengthen industry standards. The fund will compensate consumers harmed by member company negligence—such as failure to complete construction—with compensation up to 1 million baht per case, settled within 30 days. The initiative starts as a pilot program to build consumer confidence and differentiate HBA members from unregistered contractors. Over the past two years, the association mediated fewer than 10 disputes, but the fund represents a more concrete consumer safeguard. The HBA will monitor the fund's performance and review its structure in future.
