AAS Group Opens Third Porsche Centre, Plans Major Don Mueang Expansion
AAS Group has officially opened its third Porsche Centre at Kanlapaphruek with a 1.5 billion baht investment, serving the Sathorn-Silom area and southern customers. A second major expansion at Don Mueang, costing 2 billion baht and including Thailand's only Porsche Classic Partner facility, is slated to open in May 2027. The group currently holds about 70% of Thailand's luxury car market but anticipates challenges from upcoming excise tax changes.
AAS Group has opened Porsche Centre Kanlapaphruek to serve customers in the Sathorn and Silom areas, while its Don Mueang branch will triple in size and open for service in May next year.
Vinthorn Boonnag, Deputy Managing Director of AAS Auto Service Co., Ltd. and AAS Group affiliates, said that from the company's three-year plan to invest in building two showrooms and service centres, one has now been completed and officially opened: Porsche Centre Kanlapaphruek. It is the group's third Porsche showroom and service centre offering full sales and after-sales services, with a total investment of 1.5 billion baht on a 7-rai project site with over 20,000 square metres of usable space. The facility covers a showroom, a Porsche Approved display area, an after-sales service centre, a Porsche Lifestyle merchandise section, a personalisation studio, a body and paint shop, and comprehensive services staffed by a team with over 40 years of Porsche experience. It aims to be a destination for customers, families, and the community to meet and share their passion for Porsche, serving clients not only from the Sathorn-Silom district but also from the southern and western regions.
Meanwhile, the second showroom and service centre is under construction adjacent to the Don Mueang branch on a combined area of 20,000 square metres, with more than 35 service bays to triple service capacity. It will feature advanced technology for maintaining electric sports cars and will become Thailand's sole Porsche Classic Partner, providing comprehensive care for classic Porsche models to German factory standards. The investment budget is approximately 2 billion baht, with an expected opening in May 2027.
Regarding the luxury car market situation this year, there has been some impact from economic conditions, but Thailand still records the highest sales in the Asia-Pacific region excluding China and Japan, at around 1,000 units. The AAS Group holds a 70% market share, or more than 700 units. However, next year the implementation of new excise tax rates will certainly affect sales. The company is currently studying whether options may need to be reduced and factory support sought in order to offer competitive pricing.
