AAS Harley-Davidson Pattaya Marks Ten Years of Success
AAS Harley-Davidson Pattaya celebrates ten years as Eastern Thailand's official dealership, recently earning the International Dealer of the Year Gold award and establishing itself as a community hub for riders through rallies, training pro
AAS Harley-Davidson of Pattaya is celebrating a decade of trust, passion, and leadership within Thailand's Harley-Davidson community. Anuwatch Intharaphuwasaksdi, managing director of the AAS Harley-Davidson Group, stated that this year marks the dealership's 10-year anniversary, reflecting a decade of excellence, customer confidence, and relentless commitment to delivering outstanding Harley-Davidson ownership experiences. Since opening in 2016 as the sole official dealership and service center in Eastern Thailand, AAS Harley-Davidson of Pattaya has evolved from a showroom into a destination for riders who embrace freedom, adventure, and the distinctive Harley-Davidson lifestyle.
Over the past decade, the dealership has played a vital role in strengthening Thailand's Harley-Davidson community while continuously raising standards in customer care, after-sales service, technical expertise, and community relations. Anuwatch revealed that the 10-year celebration follows the company's most successful year on record. In 2025, AAS Harley-Davidson Group earned the prestigious International Dealer of the Year – Gold award, along with the Asia Emerging Markets Bar & Shield 5-Star Achiever Overall Winner recognition, demonstrating comprehensive excellence in operations, customer satisfaction, service efficiency, staff development, and community leadership.
The dealership has also received the 5-Star AEM Bar & Shield Achiever Award three times in the past four years, affirming its commitment to maintaining world-class service standards and exceptional customer care at Asia's leading edge. For AAS Harley-Davidson Group, every motorcycle delivered marks the beginning of a lifelong relationship. Guided by this philosophy, the company has created memorable experiences through numerous activities including H.O.G. Rallies, Homecoming riding trips to the United States, Demoathon test rides, Skilled Rider Training programs, community events celebrating vintage fashion, art, music and collectibles through the AAS H-D Backyard Market, Community Rides, and exclusive H.O.G. chapter member events. These initiatives have cultivated one of Thailand's most vibrant and engaged Harley-Davidson communities, transforming the dealership into far more than a showroom—into a true rider community builder.
Behind every success of AAS Harley-Davidson Group is a passionate, professional team committed to continuous development. The company has invested significantly in staff development, particularly in after-sales service, establishing itself as a leader in the industry.
