Ford Thailand Marks 30 Years With Over 130 Billion Baht Investment
Ford Thailand celebrates 30 years of operations with over 130 billion baht invested across two major manufacturing facilities in Rayong, producing 3.3 million vehicles exported globally while recently acquiring a former Suzuki plant to expa
Ford Thailand has completed 30 years of continuous investment in Thailand totaling over 130,000 million baht through two world-class manufacturing bases: Ford Thailand Manufacturing (FTM) and AutoAlliance Thailand (AAT). The company has produced and exported over 3.3 million Thai-made vehicles to more than 130 countries worldwide, while creating tens of thousands of jobs throughout the automotive supply chain. In early 2025, Ford acquired a former Suzuki assembly plant adjacent to its FTM facility in Rayong province, underscoring confidence in Thailand's potential.
Ford has consistently delivered quality vehicles to Thai customers through the Ranger and Everest models, pioneering the open-cab pickup segment and introducing advanced driving assistance technology. Thailand was selected as the global launch venue for major models including the first-generation Ford Ranger Raptor and the Ford Ranger Super Duty four-door variant. Ford also became the first brand in Thailand to open the premium SUV market with the Ford Everest Platinum, combining premium design and comfort with advanced driver-assist technology and off-road performance.
Under the philosophy of treating customers as family, Ford has developed service innovations ensuring convenience, confidence, and satisfaction throughout vehicle ownership. The company recently expanded customer care through the Ford Rewards Club, a points-accumulation program for service center spending redeemable for discounts and benefits. Ford ranked second in post-sale service satisfaction according to Differential, reflected in strong customer engagement: the Ford app has over 130,000 users, online service bookings grow at an average 26% annually, and customer service return rates average 83% over the past three years.
Ford has built a strong relationship network creating over 50 vehicle owner clubs nationwide, serving as platforms for members to share experiences and connect through group travel. The company offers special experiences for owners such as King of Tough and Raptor Track Experience events, providing opportunities for customers to learn and experience vehicle capabilities. Customer feedback from real-world usage informs Ford's ongoing product and service development to better meet evolving needs.
