Siam Piwat Pilots AI Concierge Robots at Siam Paragon
Siam Piwat and Amity Robotics launched Thailand's first AI concierge robots at Siam Paragon
Siam Piwat has teamed up with Amity Robotics to debut the ARC Move intelligent service robot at Siam Paragon from November 2. The pilot marks Thailand's first deployment of the Amity Robot Concierge in the group's malls, aiming to elevate future service innovation and reinforce Thailand's position as a world-class destination. Generative AI will integrate the organization's digital ecosystem to boost operational efficiency while developing experiences that precisely, continuously, and comprehensively match customer lifestyles and needs.
Axel Winter, CEO of Exponential and Chief Digital Officer of Siam Piwat, said the company's AI strategy targets hyper-personalization alongside operational excellence. He views AI not merely as an efficiency tool but as a key force for designing new experiences that understand and respond to customer needs faster, more accurately, and more precisely. "This collaboration with Amity Robotics is another important step for Siam Piwat in integrating technology potential with service rooted in human understanding. We aim to create experiences that balance Human Touch and Technology to elevate every Customer Journey, making it more convenient, seamless, and impressive in a distinct way, laying a foundation for Thai retail to advance strongly and sustainably into the future."
Tatchapol Kraisinkhar, Head of AI Research and Application and Amity Robotics Director, said the partnership combines Amity's AI and intelligent robotics expertise with Siam Piwat's deep understanding of consumer behavior and needs. "The intelligent service robot does not replace personnel but serves as a vital force that enhances the service team's capacity to care for and deliver experiences to customers more efficiently. We believe appropriate technology adoption will make service more agile, accessible, and truly responsive to users worldwide."
For the pilot, Siam Piwat and Amity Robotics have deployed ARC Move at Siam Paragon from November 2 onward. In the initial phase, the robot assists customers in locating stores, service points, and basic mall information, while supporting communication in seven main languages: Thai, English, Chinese, Korean, Japanese, and others.
