Aurora Gold Posts 67% Revenue Surge in First Half
Thailand's major gold retailer Aurora Design Company posted 67.9% revenue growth to 29.7 billion baht in the first half of 2025, driven by its Modern Gold business and gold-pawning services that expanded to 667 branches nationwide.
Aurora Design Company Limited, one of Thailand's major gold retailers, reported strong first-half 2025 results amid volatile gold prices. Operating revenue reached 29.7 billion baht, up 67.9% year-on-year, with net profit of 928.5 million baht, up 22%. The growth was driven by the Modern Gold business and the gold-pawning service under the brand "Gold Comes Money Goes."
According to Anipat Srirungtham, Aurora's Chief Marketing Officer, Modern Gold generated 28.3 billion baht in the first half, up 69% from the same period last year. Diamond and design gold jewelry revenue grew 27.3% to 679.7 million baht, while interest income from gold-pawning services surged 74.4% to 687.8 million baht. In the second quarter alone, operating revenue reached 13.9 billion baht, up 57.9% year-on-year.
The standout performer was the "Gold Comes Money Goes" pawning brand, with customer loan portfolios reaching 10.5 billion baht as of end-Q2, up 59.8% year-on-year. The company expanded its branch network to 667 locations, adding 120 branches from the previous year, generating interest income of 361.8 million baht in Q2, up 67% year-on-year. However, gold prices fell sharply at the end of Q2, declining from a high of 81,850–81,950 baht per baht of gold in the first half to 64,050 baht by end-June, forcing the company to adjust inventory valuations and impacting Q2 gross profit at 1.04 billion baht with a gross margin of 7.4%.
