Gold Remains Top Pawned Asset as SME Loans Jump 71%

Easy Money Group disclosed that gold remains the top asset customers bring to pawnshops, while highlighting a surge in SME entrepreneurs and new-generation business owners using pawn services to turn assets into working capital for business growth and investment expansion. The firm is rolling out a large year-end campaign to assist customers in enhancing liquidity.

On November 2, 2026, Sittichai Thana-kiat, CEO of Easy Money Group, a secured lending service provider, stated that the overall pawnshop business is poised to benefit during the economic recovery as more customers bring assets to pawnshops for cash to expand businesses or fund operations. Historically, gold has been the primary asset customers choose for pawn services.

Regarding customer structure and behavior, the redemption rate exceeds 90%, reflecting strong financial discipline among most users. Pawnshops serve as short-term liquidity management tools, with forfeited assets accounting for only 1-2%. Meanwhile, SME entrepreneurs and individual business owners, especially new-generation founders, have increased significantly over the past year, with customer numbers up 69% and loan values up 71%. This shows pawnshops have become a liquidity bridge when business opportunities arise but commercial banks cannot respond quickly enough.

Additionally, online merchants, freelancers, and farmers exhibit clear business-cycle usage patterns, pawning to fund operations and redeeming gold after selling goods or harvests to retain it as accumulated assets.

Amid economic challenges and careful household spending, especially during the year-end when families and entrepreneurs need extra liquidity, Easy Money is launching a 3-million-baht giveaway campaign, including doubled loyalty points for eligible customers. Prizes total 3 million baht, including gold and special rewards. Customers with pawn tickets worth 50,000 baht or more who meet service and interest payment conditions before the draw date can participate from November 1 to December 15, 2026.

Concurrently, Thong Premium Gold Yaowarat is running a "Gold Giveaway Every Month, Total 2 Million Baht" promotion for customers using gold consignment services, offering an extra 10,000 baht per baht-weight of gold under company terms. The company also holds a 2-million-baht gold prize draw in three rounds throughout the campaign. Participants need consignment tickets worth at least 30,000 baht, running from November 1, 2026, to January 16, 2027.