Bridgestone Launches Premium Sport Tire for EVs and High-Performance Cars
Bridgestone launches the POTENZA SPORT EVO, a premium sport tire engineered for high-performance and electric vehicles with superior wet grip, extended tire life, and reduced rolling resistance. The tire arrives in Thailand in 2025 across 7
Bridgestone has unveiled the BRIDGESTONE POTENZA SPORT EVO, a new premium sport tire designed for high-performance vehicles and electric cars.
Akihito Ishii, managing director of Bridgestone Sales (Thailand) Ltd., stated that as a leading global tire manufacturer, Bridgestone is committed to continuous research and development to deliver innovations meeting diverse consumer needs and creating a new phenomenon in Thailand's tire market.
The new BRIDGESTONE POTENZA SPORT EVO tire stands out for its superior qualities developed under the concept of 'Ultimate Control, Superior Performance,' delivering excitement to drivers while ensuring safety and confidence on all road types. The tire delivers precise handling control, superior road grip, and extended tire life, and is designed to support both high-performance vehicles and electric vehicles (EV Ready) to meet the needs of drivers prioritizing performance, safety, and operational efficiency. It features five key characteristics:
Confident braking even on wet roads: Achieves the highest wet grip standard (Wet Grip Index: A Grade) across all tire sizes, with wet braking distance 5% shorter than the previous model*
Precise braking on dry roads: Innovative curved block design reduces deformation and increases contact pressure, allowing better road grip and reducing dry braking distance by 2% compared to the previous model*
Confident control at all speeds: Varied groove sizing increases grip area, reinforced with Nylon and Aramid Fibers at the tire shoulder for enhanced strength, giving drivers more confident control at all speeds
Extended tire life: Overall improvements result in 15% longer tire life, or more than 6,000 kilometers*
Greater fuel efficiency: Rolling Resistance Coefficient (RRC) reduced by up to 6%*
In the era of electric vehicles, Bridgestone recognizes the demands of drivers who still crave speed and high performance. BRIDGESTONE POTENZA SPORT EVO was specially designed with innovative features emphasizing lighter weight and reduced rolling resistance, improving energy efficiency especially for electric vehicles (EV Ready).
Ishii added that BRIDGESTONE POTENZA SPORT EVO is an innovation Bridgestone is proud to present to Thai consumers, particularly drivers who value premium-quality tires. The company believes this tire will meet the needs of electric vehicle owners seeking excellent performance, precise control, superior grip, and extended tire life.
BRIDGESTONE POTENZA SPORT EVO will be available in 2025 in a total of 71 sizes, ranging from 18-22 inch rims, starting at 5,150 baht**
