Central Pattana Opens 11 Billion Baht Siam Square Development

Central Pattana has unveiled plans for an 11-billion-baht mixed-use development in the heart of Bangkok's Siam Square, featuring Thailand's first 25hours Hotel, as part of efforts to strengthen the district's position as a global destination for youth, creativity and lifestyle.

The project, named 'CenTRal cENtrAL', is being developed in partnership with Mitsubishi Estate (Thailand) at the Pathumwan intersection. It will combine retail, office and hospitality facilities, along with public spaces designed to support creative communities and cultural activities.

The retail complex will house more than 300 local and international brands across multiple lifestyle zones, targeting Gen Z consumers, tourists and office workers. The development will also include more than 3,400 square metres of public space under the company's "CenTRal Future Makers" concept, aimed at nurturing young entrepreneurs, artists and creators.

Among its highlights are the Social Theatre, a flexible venue for performances and community events, and the Skyline Theatre, a rooftop green space intended for outdoor activities and gatherings. The project will also feature pop-up retail spaces for emerging brands and startups.

A key attraction will be the arrival of 25hours Hotel, marking the German lifestyle brand's debut in Thailand. The hotel chain currently operates in just 13 cities worldwide and is known for its design-led, locally inspired properties.

Construction will be completed in phases. The retail component is scheduled to open in the second quarter of 2027, followed by office space later that year, while the 25hours Hotel is expected to welcome guests in early 2029.

Central Pattana said the development is intended to reinforce Siam Square's reputation as a Global Youth Culture Destination, while attracting international visitors, global brands and investment to one of Bangkok's busiest commercial districts. The company added that the project reflects its long-term strategy of creating mixed-use destinations that combine commerce, culture and community in central urban locations.