CG Capital Unveils Two Premium Residences for Bangkok and Phuket

CG Capital, a Central Group subsidiary, is moving forward with expanding its real estate and hotel portfolio, positioning Phuket as a strategic market to capture high-end purchasing power and long-term living trends. This follows FazWaz data indicating Phuket has the highest proportion of property purchase budgets. The company recently launched "Purita Phuket Bang Tao" targeting the premium residence market with prices starting at 7.29 million baht, while preparing to launch two new residence projects in Bangkok and Phuket in 2027.

Phuket a Key Investment Base for Central for Over 60 Years Mr. Phumi Jirathiwat, Founder and Executive Director of CG Capital Advisory Co., Ltd. (CG Capital) under Central Group, revealed that Phuket has been a strategic area for Central Group investment for over 50-60 years. The group currently holds approximately 140 assets in the province, comprising 16 retail projects, 7 hotel projects, 3 residential projects, and over 120 shops, reflecting confidence in Phuket's long-term growth potential.

Beyond tourism, high-end consumer purchasing power supports investment. Strong sales of global luxury brands like Dior and Louis Vuitton in Phuket, outperforming Bangkok, serve as a key indicator the company uses to assess premium real estate market potential.

CG Capital, which operates as a Private Equity Fund, began developing real estate projects five years ago and now holds a portfolio of 12 projects: 9 hotels and 3 residences, with a combined project value of nearly 20 billion baht and equity investment of approximately 10 billion baht.

Key achievements include The Standard Residences Phuket Bang Tao, launched late last year, now over 90% sold with about 20 units remaining, and ownership transfers starting this November. The InterContinental Residences Sukhumvit in Bangkok's Asoke area has achieved 60% sales since its launch last January.

Launching "Purita Phuket Bang Tao" to Fill 6-12 Million Baht Market Gap Mr. Phumi stated that experience developing branded residences revealed an opportunity to expand into the premium residence segment by applying design, material, and quality standards without relying on international hotel brands for every project, offering more choices for buyers seeking quality residences at more accessible price points.

Coupled with a market gap in Phuket between condominiums priced at 4-6 million baht and high-end luxury projects, with few projects serving the 6-12 million baht range, the company developed Purita Phuket Bang Tao to target buyers seeking vacation homes or genuine residences, not primarily speculative flipping.

The project sits on approximately 10 rai, developed as a 6-story condominium with 250 units — averaging 25 units per rai — offering higher privacy than typical market projects with densities around 40 units per rai. Key selling points include a 50-meter swimming pool, central common areas, and pet-friendly walking paths catering to dog and cat owners as well as those prioritizing lifestyle.