Commerce Ministry Launches Back to School Program with Over 1,000 Educational Products at Up to 86% Discount, Saving Thai Families 300 Million Baht
Thailand's Commerce Ministry launched a back-to-school program offering over 1,000 educational products at discounts up to 86%, expected to save families 300 million baht through May 2026.
The Commerce Ministry has launched the Back to School 2026 program—"Start the Term with an Easy Budget"—in partnership with 49 private sector companies under the government's "Thai Helping Thai" policy to reduce the financial burden on parents during the school season. The initiative emphasizes affordable educational products through both offline and online channels nationwide.
The program includes over 1,000 products across multiple categories: apparel (school uniforms, shoes, socks), school supplies (stationery, office equipment, desks and chairs), and specialty items (eyeglasses and sports equipment), with discounts reaching up to 86%. This is projected to save Thai families approximately 300 million baht.
The 32-day campaign runs from April 30 to May 31, 2026, covering the period before and after the school term begins. Products will be sold through major retailers, department stores, and convenience stores participating in the program. Parents and the public can also purchase items through the E-Catalog online system by scanning QR codes to check product lists and place orders immediately.
The Commerce Ministry is also partnering with the Education Ministry to sell products directly in approximately 1,000 schools nationwide, prioritizing remote areas and schools where students lack access to these supplies. Distribution has already begun.
