Easy Money Launches 'Vision of Merit' Project to Improve Quality of Life Through Access to Better Vision, Advancing Long-Term CSR for Thai Society

Easy Money is advancing its corporate role through the 'Vision of Merit' project, a quality-of-life CSR initiative aimed at creating opportunities for children, youth, and elderly people to access quality vision care. The company provides free eye examinations and glasses to children and seniors in communities around its branches, with plans to expand nationwide 3-4 times annually, serving 1,500-2,000 participants per year.

On May 12, 2025, Sithiwich Tangthanakiart, Chairman of Easy Money Group, revealed that the company has been conducting CSR activities consistently for 21 years across health, religion, environment, and community assistance. However, most previous projects were implemented according to specific local contexts and needs. A major turning point came when the company recognized that 'vision problems' are a quality-of-life obstacle affecting people of all ages, particularly vulnerable groups unable to access eyeglasses.

"We believe that 'good vision' is the starting point for life opportunities," said Sithiwich. "When people can see clearly, they have greater opportunities to learn, work, and live confidently. We developed the 'Vision of Merit' project to help disadvantaged groups who cannot access proper eye examination and eyeglass services."

Easy Money selected 'Kehara Rom Klao' community in Bangkok as the pilot area for the first Vision of Merit project due to its concentration of elderly residents, children, and low-income families. The team spent over two months surveying needs and conducting eye examinations.

Suthee Panavorn, Chief Executive Officer of Easy Money Group, stated that vision problems are a 'basic necessity' for everyone, but income limitations prevent many from accessing quality services. The company's vision is to serve as a platform unlocking Thai people's potential, not just financially but also in quality of life. Easy Money specifically targets the elderly and youth, as these two groups are most affected by vision problems—youth face impacts on education and future prospects, while elderly face impacts on quality of life and safety.

The first Vision of Merit project successfully distributed glasses to 252 participants at the Kehara Rom Klao branch within 30 days of eye measurement. The company aims to make this a long-term program, distributing glasses 3-4 times annually, totaling approximately 1,500-2,000 glasses per year, with expansion across all 98 Easy Money branches nationwide.