Casio Launches Pokémon G-SHOCK Watch Via Lottery

Casio has opened lottery registration in Japan for a limited-edition G-SHOCK x Pokémon watch celebrating the franchise's 30th anniversary, bringing together two collector-heavy worlds: Pokémon nostalgia and one of G-SHOCK's most recognisable modern silhouettes.

The watch features a transparent case accented with colour details referencing the original Pokémon Red, Green and Blue games. Its strap is printed with illustrations of 30 Pokémon to commemorate the anniversary, while the subdial is designed as a Poké Ball and the hands are inspired by Pikachu's tail. Additionally, the case back is engraved with a 30th anniversary logo, and the watch comes in a Poké Ball-shaped box designed specifically for this release.

In addition to its themed design, the GA-110 retains the core features of the standard model, including G-SHOCK's shock-resistant construction, 200-metre water resistance, world time, a stopwatch, countdown timer, multiple alarms and an LED backlight.

The timepiece is priced at 33,000 yen (about 6,700 baht or US$202.72), excluding applicable taxes and shipping charges.

Casio says the lottery is not first-come, first-served, and applicants must register for a Casio ID and are limited to one entry each. The Japan lottery is limited to residents of Japan, and Casio warns that entries may be invalidated if they appear to involve false information, multiple accounts, forwarding services or resale purposes.

The collaboration continues Casio's long-running strategy of releasing special-edition G-SHOCK watches based on popular entertainment franchises, many of which have become sought-after collectibles in the secondary market.

A Thailand release has not been announced, but Singapore has been listed for a regional launch later in July. Thai collectors can monitor Casio Thailand and authorised G-SHOCK distributors for further updates.