Informa Brings Global Experts and Leading Companies Together for Food & Hospitality Thailand 2026

Informa has cracked the success code: customers need to feel they're getting value for money, having memorable experiences, and receiving clear communication. The organizers are preparing to bring world-class gurus and leading food and hospitality companies to share their expertise at Food & Hospitality Thailand 2026.

The restaurant sector is adapting after facing multiple challenges. Thailand's total food service market is valued at 660 billion baht, with food delivery growing 22% to reach 165 billion baht. Informa Markets reveals the winning formula for thriving businesses: while taste and food quality remain crucial, they're not the only factors for success. Multiple elements matter, including creating memorable customer experiences, offering exceptional service that provides a sense of exclusivity and value for money—serving properly portioned meals that leave customers 80% full while encouraging additional orders.

Communication and relationship-building are equally vital tools. Restaurants and brands need a compelling story to showcase their identity, uniqueness, and appeal—whether it's flavor, ambiance, service, or something competitors lack. They must leverage online communication tools like Facebook, TikTok, Instagram, and Google Maps, while also attracting YouTubers, influencers, and vloggers to share their story.

Back-of-house management cannot be overlooked. Restaurants should implement Lean management principles to improve efficiency and reduce resource waste, combined with Kaizen philosophy where everyone contributes to continuous daily improvement. When investing in restaurant upgrades and equipment, focus on value rather than just price or expense. Modern equipment and solutions with accessible technology are available for even small entrepreneurs.

For food delivery, packaging is both brand image and cost—it must protect food well, avoid over-packaging, and communicate memorably. Restaurants should also leverage AI technology to analyze customer data and behavior, identify new sales opportunities, and conduct feasibility studies before investing.

The food and beverage industry should focus on three key trends:

– Multi-sensory dining experiences (sight, taste, smell, sound) that tell a compelling story aligned with the restaurant's strengths – Health, wellness, and longevity, with the health-conscious segment growing over 20% and customers seeking authentic, minimally processed plant-based foods – Demonstrating sustainability and expanding through retail channels while taking responsibility for environmental impact