iQIYI Unveils 2027 Thai Content Lineup in Bangkok
iQIYI International held its iJOY TH 2027 showcase at Bangkok's ICONSIAM Hall on November 5, unveiling over 40 upcoming Thai series and films alongside its 2027 Chinese drama slate. Chinese star Tian Xiwei, lead of the hit series "The Hunt for Jade," made her first Thailand appearance as iQIYI Global Ambassador, headlining an event that featured major Thai production houses and talent across BL, GL, and heterosexual romance genres.
iQIYI International unveiled its 2027 lineup and upcoming projects at the "iQIYI iJOY TH 2027" event on November 5 at ICONSIAM Hall, presenting more than 40 Thai titles from the iQIYI Original and Licensing Content slates, featuring talent from iQIYI Artist, Friend of iQIYI Artist, and partner studios.
At the event, iQIYI Thailand Managing Director Coco Yang also introduced the 2027 Chinese series slate. The standout moment that drew cheers from fans was the appearance of Tian Xiwei, the breakout lead of the smash hit "The Hunt for Jade," attending as iQIYI International Global Ambassador for her first fan meeting in Thailand. She took the stage to receive an award and shared her impressions of visiting the country.
The showcase then opened with iQIYI Original titles, starting with two projects from Mandee Work (DMD): "Unknown Lover," starring Thomas Teeratas and Kong Kongphop, and "No.1 Student," pairing Copper Phuriwat with FIFA Thanatch. Following were "Under Her Rules" from MGI with Mina Rina and Um Thawip; "Love in the Fast Lane" from Fabel with Fay Peeraya and Atom Priya; and "Sweet Bond" from North Star Entertainment with Apple Lapisara and Mim Panthita.
The Artist Chapter highlighted iQIYI Artist and Friend of iQIYI Artist projects: "Identity Zero" from Production SOUL starring Mos Phanuwat, Bank Mandop, Bounce Nadol, and Mark Siwat; "My Secret Boyfriends" from Studio Wabi Sabi with Mai Ek Thitiwat, Bonus Natawat, Junior Kajbandit, and Fluk Pongsapat; "Hook Your Heart" from IRON Studio with Dylan Dechachai and Chon Chawisak; "LUST" from Me Mind Y with Donut Phattharaphon, Korn Phalath, Tan Buranrat, and Focus Wachirawit; "The Ghost Family" from Copy A Bangkok with Mos Phanuwat and Bank Mandop; and "Villain Star," introducing Kan Chanikan and Tita Chayanit as iQIYI Artist's first GL pairing.
iQIYI also expanded adaptations from Thai comics and webtoons via Juve9, including the iQIYI Original "Ayothaya Ayeyarwady" introducing Sorn Yuth as a Friend of iQIYI Artist, and "How Come I Became the Protagonist?" plus "Don't Peek" from Copy A Bangkok.
Chinese novel adaptations featured iQIYI Originals "Mr.Dior" from Red Elephant, "The City of Suits" from Ciwen, and "Sword of Lips" from Tailai Entertainment, the latter also presenting "Lock On You – 188 Universe" with Mai Ek Thitiwat and Bonus Natawat.
A notable addition was iQIYI Original "Manukai" from Be On Cloud, starring Fuice Thanawat, KP Nassiri, Eriya, Jacob Ferreira, Haruto Kagoi, and Justin, with May and Apo overseeing production.
Closing the Original slate was "Love Desire," iQIYI Thailand's first heterosexual romance series from Broadcast Thai Television, led by Ingfah Waraha.
The entertainment continued with Licensing Content titles from partner studios rounding out the lineup.
