iQIYI Unveils 2027 Thailand Content Strategy at Bangkok Event
iQIYI International unveiled its 2027 content strategy for Thailand at a Bangkok event, announcing new Thai originals, an expanded Chinese drama lineup, and plans to export Thai IP globally. The company also highlighted its artist development programs and creator community initiatives, aiming to grow both domestic and international audiences.
iQIYI International hosted the "iQIYI iJOY TH 2027" event at iCON Hall, ICONSIAM in Bangkok to unveil its 2027 content strategy, showcasing upcoming releases, the 2027 lineup, and IP projects in development. Global Ambassador Tian Xiwei appeared alongside Thai artists such as May-Apo, Copter-Bank, Ingfah, Boon-Prem, Mos-Banki, Copper-Fifa, and Mina-Um, plus producers and partners from multiple sectors.
Over the past year, iQIYI International has expanded content diversity for Thai audiences while advancing artist development through iQIYI Artist. The Friends of iQIYI creator community project encourages fans to create derivative works, offering rewards, recognition, and platform event access. The company also thanked producers, rights holders, telecom providers, e-commerce platforms, and business partners for expanding content accessibility.
The 2027 strategy emphasizes content diversity, engagement among artists, creators, and fans, bringing Thai stories and talent to international audiences, and reaching viewers nationwide. Both Thai Originals and Licensed Titles will be distributed abroad to build overseas recognition and grow fanbases for partner artists.
Regarding Chinese series, iQIYI noted rising Thai viewer interest, citing the social media promotion of "The Jade Hunt" as an example. The 2027 Chinese series lineup — spanning period and modern dramas — was revealed via video and posters to broaden viewing options and cater to diverse tastes, with ongoing community-focused communication.
A highlight was Tian Xiwei's appearance as Global Ambassador, meeting Thai fans, discussing her work, and receiving an award from iQIYI executives. iQIYI Originals showcased notable titles including "No.1 Student," "Unknown Lovers," "Under Her Rules," "Love in the Fast Lane," and "Sweet Bond," with cast members Copper-Fifa, Thomas, Mina-Um, and Fay-Atom present. Projects linked to iQIYI Artist and Friends of iQIYI Artist, such as "Identity Zero" and "My," were also presented through performances, clips, and discussions.
