National

Midea Teams with HomePro for 2026 Expo Highlighting Home Innovations

Midea has partnered with HomePro for the 36th HomePro Expo 2026 at Impact Muang Thong Thani, showcasing home appliances tailored to modern lifestyles. The event features presenter Ink Waranthon, live demonstrations, and promotions including up to 40% discounts and a grand prize campaign worth 1.3 million baht running until January 2027.

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Midea, a world-leading home appliance brand, has partnered with HomePro, Thailand's leading home products and services retailer, to serve as a "Home Lifetime Companion" at the 36th HomePro Expo 2026 at Impact Muang Thong Thani Halls 9-10. The collaboration showcases innovative appliances designed for new-generation lifestyles, accompanied by special marketing activities and the brand's newest presenter, popular actress Ink Waranthon Peanil, who joins to promote year-end offers.

Alex Ma, Assistant General Manager of Midea Products (Thailand) Ltd., revealed the brand's strategy: Midea is committed to developing innovations that elevate quality of life and meet the needs of modern consumers. As a global leader, Midea continues to advance cutting-edge technology, user-centric design, and accessible services. The appointment of Ink Waranthon reflects the brand's modern, approachable image and aims to strengthen connections with younger consumers and new families ahead of an aggressive 2027 market expansion plan.

Participation in the expo marks a key step for Midea in reaching retail and department store audiences. The event provides an effective platform to engage target consumers through a diverse, comprehensive product lineup, aligning with HomePro's mission to deliver the best experience for home enthusiasts. Activities include live streaming with Ink Waranthon, product demonstrations, and a cooking show featuring the Midea Sizzi Grill smokeless grill, letting shoppers experience convenience and functionality firsthand.

Beyond entertainment, Midea offers extensive promotions: up to 40% discounts, 0% installment plans for up to 10 months, and numerous exclusive gifts available at all HomePro branches nationwide and online. The excitement continues with the "Midea x AFC" year-end campaign, giving customers a chance to win prizes worth up to 1.3 million baht from November 1, 2026, to January 31, 2027.

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