IdeasLabs Transforms KOLAXY into Creator Economy Infrastructure
Thai MarTech firm IdeasLabs has relaunched its KOLAXY platform as "The New KOLAXY," transforming it from an influencer marketplace into a comprehensive Creator Economy infrastructure. The platform now connects over 300,000 creators with 2,500 brands and 300 agencies using AI-driven matching, campaign management, and performance analytics. The shift reflects a broader market move from follower counts to measurable influence, aiming to create sustainable opportunities for creators of all sizes.
IdeasLabs is moving forward with the transformation of KOLAXY into a Creator Economy infrastructure after accumulating over 300,000 registered creators and KOLs, supporting more than 2,500 brands, 300 agencies, and over 500 publisher channels. The platform is ready to use AI-Data Intelligence to match campaigns, hoping to open more opportunities for creators of all levels to access work.
Thanadon Piyanuwat, Executive Director and Founder of IdeasLabs, a Thai developer of Influencer and MarTech solutions, revealed that the company is transforming KOLAXY from an influencer marketing platform into "The New KOLAXY" by shifting its role from a platform for finding and hiring KOLs to a digital infrastructure connecting all players in the Creator Economy ecosystem — brands, agencies, creators, publishers, and marketing professionals — on a single platform.
This model adjustment aims to address the growth of the Influencer Marketing and Creator Economy markets, which play an increasingly significant role in brand marketing.
The New KOLAXY pursues strategy through five key pillars: building a Connected Ecosystem linking all sectors to reduce steps and working time; launching KOLAXY Space for creators and publishers to showcase work and expertise, while increasing opportunities for nano and micro influencers to access brands; and applying AI and Data Intelligence through AI Search, Smart Matching, and Recommended Campaign systems to analyze and match brands with creators suited to each campaign's goals. It also connects with professional Campaign Managers who can assist in planning, coordinating, and managing campaigns from start to finish, along with a deep performance measurement system.
Currently, KOLAXY has over 300,000 registered creators and KOLs, supports more than 2,500 brands and 300 agencies, a media network of over 500 channels, and has experience supporting more than 1,000 marketing campaigns.
Thanadon said the development of The New KOLAXY stems from a market trend shifting from a "Follower Economy" that prioritizes follower count to an "Influence Economy" that values the quality and influence creators have over their target audiences, using audience, engagement, content, and performance data to inform decisions.
"We believe Creator Economy growth should not be limited to creators with large followings; those with specialized skills should have opportunities to access work matching their potential, while brands and agencies should efficiently access creators and professionals," Thanadon said.
Thus, The New KOLAXY aims not only to be a showcase for creators but to develop into a Business Ecosystem connecting all parties — from partner discovery and matching, campaign planning and management, to performance measurement — to help reduce costs and workflow steps for brands and agencies while opening more opportunities for creators to access work aligned with their expertise. The company views this as a key mechanism to drive the Creator Economy to grow efficiently and sustainably.
