Thaimart Unveils Four Strategies to Expand Thai E-commerce Ecosystem
Thaimart CEO Not Phanthawat announced four major growth strategies at the CAC Fest 2026 event, including an affiliate program offering creators up to 50% commission, strategic partnerships with Unilever and Nai In bookstore, the debut of twin brand presenters, and Thaimart Academy for entrepreneur education. The platform aims to evolve from a marketplace into a comprehensive business ecosystem connecting sellers, creators, consumers, and partners to create more income opportunities for Thais in the competitive e-commerce sector.
Thaimart CEO Phanthawat Nakwisut, known as "Not," moved forward with four new strategies to grow the Thai e-commerce platform, promoting an affiliate system for creators to generate income with commissions up to 50%, alongside new business partnerships, the debut of the brand's first presenters, and the establishment of Thaimart Academy to support Thai entrepreneurs.
On November 7, 2026, at BITEC Bangna, Thaimart partnered with Future Trends to host "Thaimart Presents CREATOR AFFILIATE & COMMERCE FEST 2026" (CAC Fest 2026), gathering over 35 creators, product brands, entrepreneurs, and online business experts to share insights on new-era business, from content creation and affiliate marketing to live selling and increasing online sales channels.
At the event, CEO Phanthawat Nakwisut revealed the platform's growth direction and announced a major business expansion with four new approaches, aiming to propel Thaimart from an online marketplace into a central hub connecting entrepreneurs, creators, and business partners to create more opportunities and income channels for Thais.
Leading with Thaimart Affiliate, the platform opens a path for creators to earn income from online sales without needing their own products. By simply selecting products on the platform to recommend through content sharing or live streaming with basket tagging, they can earn commissions up to 50% under specified conditions. Applications are now open via the Thaimart app. This system also helps entrepreneurs and shops increase sales channels by reaching more customers through creator networks, while giving those seeking supplementary income another way to participate in the online market.
Another key plan involves bringing in major strategic partners, with Thaimart unveiling Unilever and Nai In Bookstore to expand product and service networks and create long-term business collaborations that strengthen the platform.
Additionally, Thaimart added color by introducing "Solomone" as the brand's first presenters under the hashtag #ThaimartTwins, aiming to build recognition and make the platform widely known, especially among new-generation consumers who prefer shopping online.
Another highlight is the launch of Thaimart Academy, a business learning hub for Thai entrepreneurs, partnering with Associate Professor Nop Pongset, an organizational strategy expert, to impart knowledge and experience in business management, marketing, and growth planning so entrepreneurs can apply it to their own businesses. The academy is part of the strategy to support SMEs and small entrepreneurs with knowledge and tools to compete, adapt to consumer behavior, and keep pace with online market changes.
With all four approaches, Thaimart aims to expand its role beyond a trading platform by building a business ecosystem connecting shops, consumers, creators, and partners. Thaimart hopes that adding income channels, expanding partner networks, and promoting business knowledge will open opportunities for Thai entrepreneurs to access new markets and enhance competitiveness amid the highly competitive e-commerce landscape.
