Thai Mart CEO Charts Growth Plan, Eyes Big Presenter Reveal

Not Panuthvach Nakvisut, chief executive of Thai Mart Marketplace, has detailed the platform's growth strategy and commitment to developing Thai brands through a smartphone app designed for real-time vendor-customer communication. Originally, merchants managed orders and alerts via computer, but the shift to mobile-first usage prompted the app development.

Nakvisut believes Thai entrepreneurs have high skill and capability but lack marketing and branding expertise, typically becoming subcontractors rather than brand owners. Thai Mart invites them to build their own brands for sustainable long-term growth. The platform operates on three core principles: fairness to both buyers and sellers with transparent, fixed commission rates that don't change daily or monthly; active listening and improvement, with the owner personally responding to social media comments; and authenticity, with strict counterfeit removal to guarantee genuine products.

Thai Mart will not compete on price cuts or discount codes against major platforms, arguing that price wars force platforms to increase fees on merchants, who then raise product prices, ultimately burdening consumers in a cycle of problems. Instead, the platform builds trust through value and quality, generating revenue from alternative channels like payment gateways and ancillary services within a broader business ecosystem.

Future plans include digital marketing across all social media platforms and recruiting young-generation presenters to drive engagement and expand the user base across all age groups. The platform is open to foreign capital and international brands provided they meet quality standards, pay taxes correctly, and compete under the same rules.