Khon Kaen Celebrates Arrival of TrueSphere: True Corporation Launches New Digital Lifestyle Landmark
True Corporation has opened TrueSphere, a new digital lifestyle flagship store in Khon Kaen that combines AI technology and premium services to set higher retail standards across central Isan. The venue features co-working spaces, high-spee
Khon Kaen, May 21, 2026 – True Corporation has established a new first-class service experience in Khon Kaen Province through the opening of TrueSphere and True Branding Shop at Central Khon Kaen Campus, operating under the concept "When Lifestyle and First-Class Experience Become One." The venue elevates retail standards for central Isan residents by integrating Generative AI technology, Smart Device Ecosystem, and exclusive benefits in a single location. Designed around a Modern Zen Experience philosophy, the space combines technological advancement with a serene, relaxing atmosphere, transforming each visit from a mere transaction into a carefully curated experience. The facility features True's high-speed, stable Wi-Fi coverage tailored for both work and digital lifestyle needs.
Sujittra Amitrapai, Operations Director of True Retail Shop, stated that this opening represents more than a new branch expansion—it sets a new standard for retail experience in central Isan. True recognizes Khon Kaen's potential as a strategic city poised for growth over the next decade in digital economy, content creation, investment, conferences, and lifestyle trends for the younger generation.
Ittisak Srisansook, Regional Management Director for the Northeast, emphasized that opening the region's first TrueSphere is a key regional strategy focused on delivering 100% quality service and expanding the premium customer base in strategic areas like Khon Kaen. Leveraging True's leading market position in the province and Khon Kaen's status as an economic, educational, and medical hub—as well as one of Thailand's MICE cities—this location serves as an important business, conference, and investment center for the region.
Key highlights include TrueSphere First Class Co-Working Space, where service begins the moment customers enter. Staff are trained to deliver first-class experience in service, lifestyle, and technology guidance, welcoming premium customers with exclusive sets and premium beverages from True Coffee, along with personalized service designed specifically for premium clientele.
