True Corp Hosts Senior Media Executives for AI Dialogue
True Corporation hosted the fifth batch of senior media executives from the BYSS program at its True Digital Park campus to discuss AI and digital disruption’s impact on the communications industry. Participants toured facilities such as the Experience Center, True’s AI research center, Arise IDC, TNN16, and the Glass Hall, and heard insights from True leaders and TNN Channel 16 on adapting news operations. The event highlighted True’s aim to link technology, infrastructure, and real‑world practice to strengthen Thailand’s media resilience.
Bangkok, 12 October 2069 – True Corporation, led by Jakkrit Uairat, Head of Corporate Affairs, welcomed the fifth batch of the Senior Executives in Communication Strategy for Broadcasting and Television (BYSS) program, headed by Chawarong Limphatthapani, acting executive director of the Isara Institute, to exchange ideas on technology, innovation, and the future of communication amid AI and digital disruption that is transforming the media industry and consumer behavior. The program included visits to the Experience Center, True’s Digital and AI Research and Innovation Center, Arise IDC, TNN16, and the Glass Hall, illustrating how technology, digital infrastructure, and real-world operations are linked at True Digital Park.
During the event, Jakkrit Uairat greeted the group before a knowledge‑sharing session with True executives and experts. Ekarat Panchaveenin, Head of Research and Innovation at True Corporation, presented “Beyond Broadcasting: The Next Era of Intelligent Communication.” Napapat Jinaphan, Head of International Business at True Digital Park, outlined a comprehensive ecosystem for startups and tech entrepreneurs that connects global innovation networks to Thailand under the theme “Hello True Digital Park, Connecting to New Possibilities.” Athiphon Wongseedyut, Deputy Director of TNN Channel 16, spoke on “Adapting News Stations in the Age of AI and Digital Disruption,” highlighting challenges and directions for news businesses as technology influences production, presentation, and audience reach.
The open house underscored True’s role as a technology partner that not only connects people but also merges knowledge, innovation, and opportunities within a single ecosystem through its digital infrastructure, intelligent technologies, and open learning spaces. This collaboration aims to help the media sector cope with AI, digital disruption, and rapidly changing consumer behavior while strengthening Thai media’s ability to thrive in the ever‑evolving digital world.
