True Corp Wins Two Awards at Asian Experience Awards 2026
True Corporation won two major awards at the Asian Experience Awards 2026 in Singapore, with Truesphere honored for Customer Experience of the Year and True Branding Shop for Service Experience of the Year. The accolades underscore the company’s commitment to First‑Class Hospitality and Customer Obsession, highlighting Thailand’s Telco‑Tech retail capabilities on the world stage. Executives accepted the awards at Marina Bay Sands, emphasizing how the wins validate True’s long‑term focus on elevating customer experience.
Truesphere and True Branding Shop emphasized their First-Class Hospitality and Customer Obsession, highlighting Thailand’s Telco-Tech retail strengths on the global stage. Singapore, 5 October 2026 – This marks another milestone for Thailand’s retail sector gaining international acclaim, as True Corporation captured two major awards at the Asian Experience Awards 2026, presented by the Asian Business Review, which features over 74 leading organizations from 13 countries. Truesphere won the Telecommunications (Thailand) Customer Experience of the Year award, while True Branding Shop received the (Thailand) Service Experience of the Year award.
The achievement reflects True Corporation’s commitment to elevating customer experience beyond a typical Telco‑Tech retail business, aligning with its Big Move initiative driven by Customer Obsession. This philosophy means looking beyond surface‑level needs and designing every touchpoint based on a deep understanding of customers’ lives.
During the ceremony at Marina Bay Sands, Sujitra Amitrpai, head of operations at True Retail Shop, and Nipphich Narinppanthu, head of True Sphere and Branding Shop, accepted the honors alongside their teams from Mr. Simon Hyett, Contributing Editor of the Asian Business Review.
Sujitra Amitrpai said the two awards demonstrate True’s dedication to raising customer service standards through its ‘Bringing First‑Class Hospitality to Telco Retail’ approach, applying hospitality principles to telecom contexts to create service spaces that truly understand and anticipate customer lives. For Truesphere, this is embodied in its staff’s Truesphere DNA, first‑class service standards, ambiance, processes, and every detail that integrates technology with tangible experience—developed over more than a decade of its First Class Co‑Working Space concept, resulting in a service level customers can genuinely feel, backed by ongoing positive feedback.
True Branding Shop focuses on upskilling employees and turning customer pain points into concrete solutions. Winning at the Asian Experience Awards 2026 is more than a trophy; it validates True’s experience‑building approach, recognized across Asia, and highlights its award‑winning recognition rooted in a relentless push for First‑Class Hospitality that differentiates it competitively, expands True’s global reach, and raises Thailand’s Telco‑Tech retail standards to an international level.
Truesphere: Delivering a First‑Class Experience – providing First‑Class Hospitality to customers.
