Luxury Watches Showcase Latest Collections with Premium Design and Cutting-Edge Technology

TAG Heuer, MIDO, Rado, and Minerva have unveiled their latest watch collections, competing on luxury and advanced technology. In the digital world, timepieces remain key accessories that complete any style. Luxury brands are showcasing new collections, with TAG Heuer building on its heritage of vibrant colors, speed, and dynamic energy with the TAG Heuer Formula 1 38mm Solargraph collection. This presents the TAG Heuer Formula 1 in a softer, more refined perspective while maintaining confidence, capturing excitement, freshness, and expressive power that perfectly reflects both the competitive spirit and the new generation.

Available in five colors: beige opaline dial conveying sophisticated warmth, limited to 3,500 pieces; pastel pink opaline dial expressing vibrant energy and distinctiveness, limited to 2,500 pieces; pastel blue opaline dial communicating freshness and clarity, paired with matching rubber straps that are durable and comfortable, with a case crafted from TH Polylight material that is exceptionally lightweight. Powered by the Solargraph mechanism using both natural and synthetic light as energy sources, with green pastel (1,500 pieces) and lavender blue (1,000 pieces) variants. The case is sand-blasted steel with a three-row steel bracelet that clearly elevates elegance.

TAG HEUER has redesigned its iconic square-shaped watch, unveiling the new TAG HEUER MONACO CHRONOGRAPH. From the first square-cased waterproof chronograph wristwatch, the design has been adjusted to be more curved and comfortable to wear. Powered by an in-house automatic mechanism, the TH20-11 caliber, with a sapphire crystal shaped more authentically square, 39-millimeter case made from Grade 5 titanium with gently curved sides.

Available in three colors: TAG Heuer Monaco's signature navy blue inspired by the watch Steve McQueen wore in the 1971 film Le Mans, deep green with sunray dial and lacquer coating, and a black version in a two-tone case combining Grade 5 titanium with 18K 5N rose gold. Equipped with the in-house TH20-11 caliber with an 80-hour power reserve.

MIDO introduced the new 2026 Ocean Star GMT, reflecting the image of modern-era traveler watches that blend strength with practical functions in every situation, with brand ambassador Lee Jong Suk conveying the watch's unique charm perfectly. The Ocean Star GMT features a 44mm stainless steel case with satin and polished finishing, a black ceramic rotating bezel in one direction with luminous dots at the 12 o'clock position and ergonomic grooves for easy operation even underwater or when wet.

The black velvet-textured dial features individual applied hour markers with finely polished hour and minute hands coated with white Super-Luminova for clear time reading in low light. Large seconds hand and orange GMT hand. The case is covered with a sapphire crystal with anti-reflective coating on both sides, with a date window at 3 o'clock, crown, and screw-down caseback providing maximum 200-meter water resistance. Powered by the automatic Caliber 80 mechanism with a maximum 80-hour power reserve and Nivarox balance spring, resistant to magnetic fields and shocks.