Ton Sorn Wins Thailand's No. 1 Brand Award for Second Year
Ton Sorn grass jelly has won Thailand's No. 1 Brand award for the second consecutive year, crediting its success to premium quality and strong consumer trust built over 64 years.
Sitthinan Co., Ltd., the manufacturer and distributor of Ton Sorn grass jelly, has received the Marketeer No.1 Brand Thailand 2026 award for the second consecutive year on July 16, 2026, reaffirming consumer trust and confidence built over 64 years. The brand's success key lies in its distinctive quality made from 100% premium mung beans, producing tender grass jelly suitable for diverse dishes that appeal to both Thai and foreign consumers. Combined with accessible, practical marketing content that connects to everyday life, the brand has earned lasting consumer loyalty.
Pannara Panjawinin, managing director of Sitthinan Co., Ltd., revealed that Ton Sorn's core strategy is maintaining outstanding, unique quality at every stage—from raw materials through production to delivery—to provide consumers with "confidence in every meal." The second consecutive Marketeer award proves the brand continues earning consumer trust while driving the company to meet modern consumer demands for quality, convenience, and peace of mind simultaneously.
Facing rapid shifts in consumer behavior and intense market competition, Ton Sorn has adapted both its product range and communication strategy. The brand launched "Ton Sorn Easy," a semi-prepared grass jelly line targeting younger consumers seeking convenience without sacrificing quality—a pivotal growth moment expanding the brand from a "staple in Thai kitchens" to one answering contemporary lifestyle needs. The company's vision extends beyond manufacturing to becoming a brand that makes cooking easy, delicious, and joyful daily, while maintaining quality, authenticity, and delivering consistent consumer value.
