Bangchak Wins Social Power Brand Award for Second Year
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Porntipha Thanthakas, Vice President of Marketing Communications for the Retail Business Unit at Bangchak Corporation Public Company Limited, accepted the number one award for Thailand's Social Power Brand 2026 in the fuel station category for the second year in a row. The achievement reflects the success of Bangchak's brand communication on social media, which has continuously created bonds and trust with consumers by delivering value and experiences that meet their needs at all times.
This success mirrors Bangchak's communication approach of "listening more than speaking," emphasizing a deep understanding of consumer needs, interests, and behaviors. Insights are transformed into meaningful content aligned with consumer lifestyles, driving genuine engagement. This extends to product development, including the Hi-Premium + Plus fuel line for high-performance vehicles, Bangchak E20 S EVO and E85 S for smaller gasoline engines, and Bangchak Diesel B20 for large trucks and commercial vehicles. Coupled with the "Raise Price, Return Difference" benefit — which refunds price increases as extra loyalty points — the strategy has fostered growing trust and loyalty between the brand and consumers.
The Thailand's Social Power Brand award further proves Bangchak's success in brand building through genuine listening and consumer engagement. The company aims to advance its communication and valuable experiences to stay alongside consumers on every journey and at every stage of life, sustainably.
