Mini Millennium Auto Partners With Camp Studio for Urban Escape Campaign
Mini Millennium Auto partners with CAMP STUDIO to launch an urban escape campaign at its Ekamai showroom this August, blending premium outdoor camping gear with the new MINI Countryman S ALL4 for city dwellers seeking nature-connected exper
Mini Millennium Auto has partnered with CAMP STUDIO, a leader in premium outdoor lifestyle experiences, to unveil the special campaign 'The Ultimate Urban Escape – A Life of Freedom.' The initiative conveys premium travel tailored to distinctive younger generations who seamlessly connect city life and nature. New experiences will be offered through CAMP STUDIO product displays, including camping table-and-chair sets and drive-through coffee stations, to inspire travel adventures and transform the Mini Ekamai showroom into a gathering place for camping enthusiasts throughout August 2025.
Somprachai Bosuwon, deputy managing director of Millennium Auto Group Company Limited, stated: "The 'Ultimate Urban Escape' campaign stems from blending Mini and CAMP STUDIO's shared passion for travel and stylish living. Our goal is to create new experiences for customers of both brands and spark inspiration under the concept 'You don't need to wait for a holiday to travel' – letting you experience freedom daily."
The Mini Ekamai showroom will showcase glamping vibes throughout August, featuring the MINI Countryman S ALL4, a four-wheel-drive vehicle ready for any terrain. The collaboration with CAMP STUDIO brings premium outdoor camping equipment with refined design and perfect harmony with nature. Special promotions include 1.59% interest rates, installments starting at 15,999 baht per month, complimentary first-class insurance, a free complete camping tent and equipment set from the 'Snow Peak' brand by CAMP STUDIO, and free vouchers from Sight Car Rental Thailand.