MST Golf Opens First Thailand Store at Chanya Issara Tower

MST Golf Thailand, the leading golf retail business in Southeast Asia, officially celebrated the opening of its first flagship store in Thailand at Chanya Issara Tower 1 in Bangkok. This represents a major step in the company's regional expansion plan, marking the company's entry into its fourth market after establishing successful operations in Malaysia, Singapore, and Indonesia.

The opening ceremony was honored by the presence of Dr. Meechai Inwood, Deputy Secretary-General of the Sports Authority of Thailand, who presided over the event. The highlight included a special fashion show featuring brand ambassadors led by renowned professional golfer Pajaree Sattayaroj, alongside prominent Thai actors and sports celebrities including Tao-Sertthapong Piangpo, Leesoh-Theerathep Vinothai, and Darling-Ardha Aranyavuthi, held on July 9, 2026.

The launch reflects MST Golf's long-term commitment to Thailand, one of Asia's most vibrant and important golf destinations. The company aims to introduce a new shopping experience that brings together world-leading golf brands, expert advice, and premium shopping atmosphere under one roof.

Yong Yap Siew, Chief Executive Officer of MST Golf Group Berhad, stated: "Thailand is one of the fastest-growing, most vibrant, and most important golf markets in Southeast Asia. Opening our flagship store here is not merely expanding our retail branches, but delivering our complete golf ecosystem to Thai golfers. We're not just selling golf equipment—we're providing experience, innovation, world-class technology, entertainment, and sports lifestyle all in one place. We believe this landmark will become a new community hub that elevates golf standards in Thailand."

Unlike traditional mono-brand retail stores, MST Golf differentiates itself by allowing golfers to compare products from multiple leading brands in one location, supported by expert golf specialists and certified fitters who provide personalized recommendations rather than promoting any single brand. The integration of equipment, apparel, accessories, and expert services creates a seamless, customer-centric shopping experience.

Key highlights of MST Golf Thailand include exclusive distribution rights to sought-after brands unavailable elsewhere, led by Sun Day Red, Tiger Woods' lifestyle apparel brand, with MST Golf as the sole distributor across four major markets (Malaysia, Singapore, Indonesia, and Thailand). The store also carries WAAC, a trending Korean-American golf fashion brand; Disney Golf licensed merchandise; and leading brands such as ONOFF and Daiwa.