Thai Sports Brand Ari Launches Golf Apparel Line
Thai sports brand Ari has launched its first golf apparel line featuring innovative Playtech fabric with UV protection and 4-Way Stretch technology, debuting at One Bangkok on September 24 with celebrity ambassadors and retail availability
Golf Room Co., Ltd. has officially entered the golf sports market under the Ari brand with the launch of a new Ari Golf product line, leveraging its reputation as a leading Thai sports brand and bringing its DNA into golf wear for the first time.
The grand launch was held at Ari Experience Center One Bangkok on September 24, 2026, with a football pitch transformed into a simulated golf course. Golf Room Managing Director Paveera Chalermkanchana unveiled the "Pros Of Play" vision—play with confidence and dare to have fun—which merges enjoyment (Play) with high-level performance (Performance) to inspire golfers of all levels to enjoy every round with confidence.
Ari Golf's debut collection features unisex sportswear highlighting the innovative Ari Playtech fabric, which is lightweight, breathable, quick-drying, and incorporates 4-Way Stretch technology for unrestricted swing flexibility. The line also includes UV protection for outdoor play and a complete range of accessories balancing function and fashion.
The launch also introduced four Ari Golf Presenters—Hut Prachawinthop Pirmthadarat, Cartoon Wilaiwall Saengjanthorn, Pete Phurivaj Lerchjarutsitthi, and Nava Nichapa Jobhimwessakorn—to share their passion for golf. Guests participated in the "Golf Challenge" activity, and a "Ari Golf To The Pin" contest from September 25 to October 4, 2026 offers cash vouchers up to 20,000 baht.
The collection is available at the Ari Golf Pop-Up Store on the second floor of the Parade building at One Bangkok, four Ari Football branches (Siam Square Soi 6, Fashion Island, Mega Bangna, and Spell Future Park Rangsit), and online at www.arionline.com and marketplaces including Shopee, TikTok, and Lazada.
