Thai FA Appoints Chalermchai Mahakitsiri as National Team Manager
The Football Association of Thailand has officially appointed Chalermchai "Keung" Mahakitsiri as team manager for the men's national team. He will make his debut at the 52nd King's Cup in Si Sa Ket from November 14-17, where Thailand faces Oman, Tajikistan, and Brunei in FIFA Tier 1 matches. Chalermchai brings experience from Muangthong United, JMG Academy, and his current role as CEO of Toray Thai Agent.
The Football Association of Thailand officially introduced Chalermchai "Keung" Mahakitsiri as team manager for the men's national team on November 9, 2026. FAT President Nuanphan "Madam Pang" Lamsam presided over the launch ceremony at Novotel Rangsit, with head coach Anthony Hudson and national team players in attendance. The appointment marks a significant move in the management of the national team. Chalermchai is an executive with experience in both business and sports, having served as director of Muangthong United in 2009 and as director of JMG Academy, an institute that develops professional footballers. He currently serves as CEO of Toray Thai Agent Co., Ltd., reflecting expertise in organizational management, strategy, and cross-level coordination.
As team manager, Chalermchai will support management and coordination between the Football Association, coaching staff, and players to strengthen the national team's readiness across all dimensions. He will work closely with Anthony Hudson, head coach of the men's national team, who oversees technical preparation and match readiness.
His first mission is the 52nd King's Cup tournament in Si Sa Ket province from November 14-17, 2026. Four nations will compete: Thailand, Oman, Tajikistan, and Brunei. The tournament is recognized by FIFA as an International 'A' Match Tier 1, meaning results count toward the FIFA World Ranking. It represents a crucial stage for the national team to demonstrate its potential before Thai fans.
