Om Pundalop Announces Half Nine GROUP's Philosophy of 'Equal Partnership' Between Record Labels and Artists
Half Nine GROUP launched with Om Pundalop leading four subsidiary record labels managing 35 artists under a philosophy of equal partnership where artists retain full ownership of their work. The Bangkok-based company prioritizes tailored su
Half Nine GROUP officially launched with Om Pundalop Prasanrajakit at the helm, sharing the company's vision and role in advancing the music industry. The announcement event, titled 'Half Nine GROUP: INTO THE OTHER HALF,' took place at One Bangkok Forum and introduced 35 artists under four subsidiary record labels, each with distinct musical direction and identity to support artist diversity and current market demands.
The four labels are MACHg, managed by Kong Huairai and Bank Ratvichaya; Ennead, managed by Om Pundalop and Pond Krit; 9 Arkkhan, managed by Chai Ichkorn; and BRIDGE, overseen by Om Pundalop.
Om expressed enthusiasm about the venture, stating he wanted to pursue ideas fully without hesitation and felt fortunate to have partners who understand the vision and work toward the same direction. He emphasized that the organization brings together differences harmoniously.
Half Nine GROUP operates on the philosophy that record labels and artists are equal partners supporting one another, with all creative works remaining fully owned by the artists. The label functions as a behind-the-scenes mechanism, establishing systems and building capacity to push artists to their highest potential. The company believes artists with different approaches deserve tailored management and administrative support suited to their individual identity, direction, and capabilities.
Om mentioned Flure as a surprise artist addition and noted that in the first year, the company plans to focus on solidifying management of current artists rather than expanding significantly due to substantial financial investment required. While there is interest from other potential artists, the company is assessing capacity first to ensure full commitment to artist welfare.
Regarding changing artist-label dynamics, Om acknowledged that problems exist in every era but emphasized the company's readiness to adapt as media formats, culture, and platforms continuously evolve. On intellectual property rights, he confirmed that songwriters and creators own their own works, though he was addressing questions about the investment model and creator ownership when the text was cut off.
