OR Teams With Minor Food to Expand 4 Restaurant Brands Across 150 Gas Stations
OR and The Minor Food Group are partnering to expand four restaurant brands—including The Pizza Company, Dairy Queen, and newly launched Chiho Ramen—across more than 150 PTT gas stations nationwide by 2025.
OR and The Minor Food Group have signed an expansion partnership agreement to elevate PTT Station networks and OR's commercial spaces into Food & Lifestyle Destinations. The collaboration merges OR's strength as a leader in service station networks and lifestyle ecosystems with Minor Food's expertise as Thailand's premier restaurant operator, covering brand development, food innovation, restaurant management, and nationwide supply chain systems to deliver quality food experiences accessible to consumers in every community.
OR and Minor Food will jointly expand four leading restaurant brands: The Pizza Company, Dairy Queen, The Steak & More, and the newly launched Chiho Ramen, which debuted through this partnership with OR. All four brands will operate through PTT Station networks and OR commercial spaces nationwide, with a shared target of expanding to more than 150 locations by 2025. OR's food business operates under Foodellus Company Limited, established as the primary vehicle to drive OR's food operations with an investment target exceeding 2 billion baht by 2025 to develop food business as a key growth driver for OR's long-term lifestyle business.
The Minor Food partnership represents a major step in this vision, combining the strength of more than 2,400 PTT Stations nationwide with Minor Food's restaurant development and management expertise to create a Food & Lifestyle Destination reaching consumers in every community. William Heinecke, chairman of Minor International, stated the collaboration goes beyond branch expansion—it creates a new growth platform for Thailand's restaurant business by merging the complementary strengths of both organizations. Chiho Ramen exemplifies Minor Food's ability to develop new restaurant concepts suited to PTT Station locations and supported by strong, comprehensive supply chain systems.