UOB Partners with TAT for Domestic Tourism Push

UOB Thailand has joined the Tourism Authority of Thailand (TAT) as a banking partner in the "UOB x TAT: Travel Thailand Together" campaign to support domestic tourism, stimulate spending, and distribute income to local operators nationwide. The collaboration reflects TAT's commitment to partnering with private sector allies to continuously promote travel within Thailand and drive economic circulation through tourist spending. According to UOB credit cardholder spending data from the first half of 2025, travel and accommodation spending ranks among the top five spending categories, demonstrating strong and consistent Thai consumer demand for domestic trips. The bank is leveraging this behavioral insight to create campaign offerings that align with cardholder preferences while supporting TAT's goals to boost travel and stimulate local economic activity. Nidhi Sieprae, Deputy Governor of TAT for Marketing Communications, stated that the partnership combines the strengths of both organizations to deliver valuable benefits and travel experiences to UOB cardholders while helping tourism operators reach quality travelers and supporting sustainable growth in Thailand's tourism economy. Under the campaign, UOB credit cardholders can redeem accumulated UOB Rewards points for travel benefits, receive 15% cashback on direct hotel payments at participating Thai properties, and collect premium UOB x Snoopy items with qualifying purchases of 1,000 baht or more. Suphothip Pongsachanyakij, Senior Assistant General Manager of UOB Thailand's Credit Card Business, noted that the bank is utilizing its data expertise and financial products combined with its partner network benefits to help customers travel more affordably while distributing revenue directly to hotels, accommodation providers, and tourism businesses across the country.