Phirachburi Transforms Into District Ecosystem Developer for Sukhumvit South

Phirachburi Group, leveraging over four decades of experience, is elevating its role from property developer to district ecosystem developer and curator. The company aims to connect workspaces, residences, lifestyle venues, and dining under the WORK-LIVE-PLAY-EAT concept, targeting the southern Sukhumvit corridor covering Phra Khanong and Bang Na through its BITEC BURI and SUMMER Lasalle projects.

On November 9, 2026, Pitiwat Buri, Chief Executive Officer of Phirachburi Group, announced that the company is building on its 40-plus years of shaping Bangkok's urban landscape by transitioning from a property developer to a creator and curator of district-level ecosystems. The goal is to link spaces, businesses, and daily experiences under the WORK-LIVE-PLAY-EAT concept to fulfill urban living in every dimension, guided by the "Built for Good" philosophy that seeks to create sustainable value for people, communities, and the city.

The company views livability as the core of developing a city with global competitiveness. According to World Bank data, a livable city must develop across four pillars — environment, people, infrastructure, and economy — in balanced growth to enhance quality of life while creating long-term business opportunities and economic growth. Systematic urban planning and district development that account for the interconnectedness of various elements are key to attracting talent, supporting business expansion, and building a strong economic foundation.

This approach also aligns with the behavior of modern urban dwellers who value quality time use. With an average of 16 waking hours per day, developing districts that connect workplaces, leisure spots, entertainment, and dining reduces travel time and fatigue while increasing daily convenience.

The strategy is reflected in the development of the Phrom Phong district, where the company has contributed through projects such as BHIRAJ Tower at EmQuartier, which links workspaces, shopping, and lifestyle into a diverse neighborhood serving urban needs.

For future direction, the company is prioritizing southern Sukhumvit, covering Phra Khanong and Bang Na, due to the area's existing communities, economic activity, and convenient transport links. The area holds potential to become a district blending workspaces, recreation, entertainment, green space, and dining as integral parts of daily life.

Currently, the company has two major district development projects in the area: BITEC BURI and SUMMER Lasalle. BITEC BURI is the first flagship project applying the WORK-LIVE-PLAY-EAT concept as a district ecosystem, connecting the BITEC exhibition and convention center with BHIRAJ Tower at BITEC, BITEC Live, BEAT Active, SAMA Garden, and SAMA Foodtory to create linkages between workspaces, business, and lifestyle activities.

Meanwhile, SUMMER Lasalle extends this concept through low-rise office development complemented by lifestyle spaces within a green environment.