Regional 
Phuket Tourism Shifts Focus From Volume to Value
Phuket tourism officials are moving away from chasing visitor numbers, instead prioritizing higher-spending tourists and sustainable development to improve local quality of life.
PHUKET: Phuket tourism leaders have called for a change in the way the province measures and manages tourism, arguing that future growth should focus less on visitor numbers and more on economic value, sustainability and the quality of life of people living on the island.
