The Pizza Company to exit Cambodia, local brand to replace outlets
The Pizza Company is exiting Cambodia as its local operator launches a homegrown pizza brand to replace existing outlets following a corporate restructuring and ownership shift to Singapore-based investors.
The Pizza Company will cease operations in Cambodia as its local operator prepares to launch a new homegrown brand following a corporate restructuring.
Express Food Group Cambodia (EFG Cambodia), one of the country's long-established quick service restaurant operators, has shifted its ownership to Singapore-based Palms Food International Pte. Ltd. under a share transfer agreement involving Thailand-based EFG Holdings.
As a result, EFG Cambodia will introduce its own Cambodian pizza brand, expected to launch in May. Existing Pizza Company outlets across the country will be rebranded under the new concept.
The Pizza Company, a Thai multinational chain founded in Bangkok in 1980, expanded to Cambodia in 2006 and currently operates in Phnom Penh, Siem Reap, Battambang, Sihanoukville and Kampong Cham.
The move marks a shift towards a locally developed brand, replacing the long-running international franchise in the Cambodian market.
