Premium Gelato Founder Schedules Press Conference Over Controversy
Kritsan Sripirumsathad, founder of premium gelato brand PARAMETER, will hold an urgent press conference today to address mounting public controversy over pricing, content, and consumer warnings surrounding his product.
Kritsan Sripirumsathad, a prominent TV personality and owner of the premium PARAMETER gelato brand, faces escalating controversy that extends beyond pricing criticism to include disputes over instructional eating content and warnings to ice cream consumers. The founder has issued a press invitation to hold an urgent media briefing addressing concerns about the PARAMETER: Classic Refined Gelato brand. In his statement, Kritsan said: "In response to criticism and online discussion surrounding PARAMETER Gelato, which has attracted significant public and media attention, and to clarify the facts and address all points of public interest, I, Kritsan Sripirumsathad, founder of PARAMETER Gelato, will hold an urgent press conference for media and the public, with the opportunity for media to question all matters." The press conference begins at 6 p.m. today (July 19, 2025) at the PARAMETER Gelato store, ground floor, Siam Paragon.
