RAD Beauty Unveils Four Influencer Brand Ambassadors

Thai makeup brand RAD is marking its 10th anniversary and brand refresh with the inaugural RAD Glow Mart event, introducing four new brand ambassadors representing the RAD aesthetic: sisters Seya and Miya Thongjuea, along with the popular content creation duo Jasmine Marisa and Nika Annika. Each ambassador embodies a distinct character—Seya brings confident allure, Miya offers playful charm, Jasmine brings Gen Z boldness with her signature viral catchphrase, and Nika represents effortless elegance with powerful presence.

The event showcases RAD Essential Glow Lip Treatment, a new lip care innovation featuring the brand's proprietary Shea Butter Flex technology combined with lip oil nourishment and mask-like treatment properties. The product features a cooling quartz applicator head that provides a refreshing therapy experience. Available in five formulas addressing different lip concerns: Coco Cloud for deep nourishment, Mint Float for dry lips, Honey Dip for dull lips, Cold Brew for lip contour definition, and Rose Berry for plumping and youthful appearance.

RAD, a vegan makeup brand focused on consumer and environmental responsibility, organized the event with nearly 100 influencers, beauty bloggers, and content creators. The brand emphasizes that true beauty means being confidently yourself, combining modern innovation with the lifestyle understanding of contemporary women. The company invites followers to join the RAD community and stay updated via Line Official (@radcosmetics) and Instagram (rad_c).