Thai Premium Fragrance Brand Graces Aman CEO's Desk
A Thai premium fragrance brand was spotted on the personal desk of Kristina Romanova, CEO of Aman Essentials, in an Instagram post showing her $150 million New York penthouse. Industry observers say the placement signals that Thai beauty products have achieved the quality and prestige to become daily essentials for ultra-wealthy global consumers, moving beyond souvenir status.
Kristina Romanova, CEO of Aman Essentials and wife of global billionaire Vladislav Doronin, owner of the ultra-luxury Aman hotel and resort empire, has become a significant milestone for the T-Beauty industry this year. A Thai premium fragrance brand appeared on her personal desk in a lifestyle photo posted to her Instagram (@krissroma). The image reveals not only the opulent atmosphere of her five-story penthouse, valued at over 5 billion baht in New York's landmark Crown Building, but also the perfume bottle placed elegantly beside the female CEO, which caught the attention of marketing professionals and beauty enthusiasts. The moment is seen as a powerful signal to ultra-high-net-worth individuals that Thai fragrance brands possess the DNA and quality to move beyond the "souvenir" category and become daily beauty staples for global trendsetters and billionaires.