Sansiri Reveals Dividend-Receiving Stock Investors Flocking to Buy Townhouses as Investment, Highlighting 7–9% Returns
Stock dividend investors are increasingly buying Sansiri townhouses as investment properties, attracted by 7–9% annual rental yields that far exceed bank interest rates. Prime locations near airports and international schools in Bangkok are
A new phenomenon is emerging in the real estate market as Sansiri reports that over the past two months, dividend-receiving stock investors have increasingly turned to purchasing townhouses as investments to build wealth through tangible assets. The developer emphasizes properties in the 15–20 million baht price range for rental income generation, with Sansiri's townhouse projects offering rental yields of 7–9% annually—significantly higher than bank interest rates. The hottest locations are Bangkok Kriteadium and Rama 9–Suvarnabhumi zones, which benefit from proximity to international schools and airports, attracting diverse foreign tenants.
Phattharapring Karun, marketing director for Sansiri's townhouse projects, revealed that this interesting trend has become clearly visible over the past two months. Investors receiving dividend payments are increasingly purchasing residential real estate to generate ongoing rental income, viewing it as a way to build wealth through tangible assets with greater certainty than stock market investments.
"These investors are taking their dividend payments and purchasing assets to rent out for continuous income," Phattharapring explained. "Beyond owning the property itself, they also receive regular rental cash flow."
These investors primarily focus on the 15–20 million baht price range. Sansiri's townhouse projects offer average rental yields of 7–9% annually. For example, with a monthly mortgage payment of approximately 3,500 baht per million baht borrowed, rental rates can reach 5,000–6,000 baht monthly, clearly demonstrating strong investment returns.
The highest rental rates are found in the Bangkok Kriteadium and Rama 9–Suvarnabhumi zones, benefiting from proximity to international schools and Suvarnabhumi Airport. Primary tenants are expatriates conducting business or enrolling their children in schools, with increasing nationality diversity covering European, Asian, and other regional groups, rather than concentrating in a single demographic as in the past.
Phattharapring also revealed Sansiri's 2025 business plans: the company plans to launch 17 new townhouse projects worth 25 billion baht combined, spanning Bangkok and two other provinces, featuring single detached homes, duplexes, and townhomes to meet diverse market demands.
Beyond direct sales teams, Sansiri also utilizes real estate agents as sales channels, particularly in areas with strong rental and investment potential, attracting greater agent participation.
Regarding sales performance for the first four months of this year, Sansiri's average monthly townhouse sales reached 2 billion baht. The first quarter saw particularly strong response from four newly launched projects, with all first phases selling out completely, including two Narasiri projects (Narasiri Borommarat Chinnada and Narasiri Victor) and two Anasiri projects (Anasiri Rama 5–Sirinthorn and Anasiri Srinakarin–Praeksa 2), signaling positive market sentiment.
"The company has set a 2025 sales target of approximately 21 billion baht, with an average monthly sales rate of around 2 billion baht. By the end of the first quarter, cumulative sales reached approximately 8 billion baht, remaining on track with our targets," Phattharapring stated.
