Sansiri Launches Burasirii Well Project Targeting 23-50 Million Baht Homes

Sansiri has opened Burasirii Well Bangkok Krungthep, a 6-billion-baht project, as the detached-house market continues to show steady demand. The company is confident 2025 presales will reach 25 billion baht, having already achieved 15 billion in the first eight months, and plans to launch 12 new projects in the third and fourth quarters.

Packrapring Karun, marketing director for detached-house projects at Sansiri Public Company Limited, stated that the second half of 2025 is a crucial period for developers to launch new projects and adjust strategies to match continuing homebuying demand, despite the overall market remaining balanced. Sansiri continues to launch new projects as planned to push presale targets for detached homes in 2025 toward the 25-billion-baht goal, having achieved approximately 15 billion baht, or 60 percent of the annual target, in the first eight months.

In the third quarter of 2025, Sansiri plans to launch seven detached-house projects worth a combined 13.7 billion baht, with five already launched and two more set to open on 19-20 September. These include Burasirii Well Bangkok Krungthep, priced at 23-50 million baht, marking the return of single-family homes under the Burasirii brand for the 20th project in 20 years since the brand's debut in 2006, when prices started at 4-5 million baht. Another project launching is Saranysirii Panyainthra, offering detached homes on 100-square-wah plots near Satitprathap Development School, priced at 10-15 million baht.

Additionally, five more detached-house projects worth 1.6 billion baht are planned for year-end to boost the portfolio and drive fourth-quarter sales.

Packrapring assessed that the detached-house market in the fourth quarter of 2025 is expected to remain stable and relatively quiet, with developers shifting competition from direct price cuts to marketing strategies to ease buyer burden and accelerate purchasing decisions through promotions, interest-rate support, and low down-payment schemes.

"Homebuying demand has not disappeared; consumers still clearly want to buy homes, though different groups have varying purchasing power and credit constraints," Packrapring said.

High-end buyers in Segment B, priced at 15-20 million baht and above, show cash-payment ratios of 30-40 percent, reducing impact from credit issues, as this group is financially well-prepared. Meanwhile, middle and lower-income Segment D buyers still want homes but face stricter lending criteria from financial institutions, requiring developers to provide closer support and guidance on loan preparation. Sansiri's credit rejection rate remains stable at no more than 10 percent, and some rejected applicants can improve their financial profiles and return to purchase homes successfully within approximately one year.

Burasirii Well Bangkok Krungthep, valued at 6 billion baht on 65 rai, emphasizes well-living concepts and targets the 23-50 million baht segment. It is part of a larger 142-rai area planned by Sansiri for development as Sansiri Wellscape Krungthep.