SC Launches Ready to Live Campaign With 72 Model Homes

SC Asset Corporation is launching an aggressive second-half marketing strategy, leveraging 72 fully furnished model homes from 32 projects across Bangkok and its suburbs under the "SC Ready to Live" campaign to drive purchasing decisions and accelerate sales amid challenging real estate market conditions.

According to Nattakitti Sirirat, Deputy Managing Director of Marketing Innovation and Design at SC Asset Corporation, the company has developed a large-scale marketing campaign using model homes valued at approximately 2.9 billion baht. The featured homes span Bangkok and surrounding areas, with prices ranging from 5.99 to 135 million baht, and are fully decorated with furniture, lighting, and landscaping to give customers a true sense of actual living conditions.

SC views model homes as a competitive advantage rather than a liability, offering buyers ready-to-occupy properties with complete interior and exterior design work—savings that typically start at 500,000 baht for design services alone. The company has shifted from promoting individual model homes to packaging them as a unified campaign across multiple projects, providing customers with more options and enhancing marketing efficiency.

The campaign, running through September 30, 2025, includes cashback incentives up to 5 million baht depending on individual project terms, plus cleaning and moving services. The first five units sold also receive additional company-specific offers. Beyond the Ready to Live campaign, SC is also implementing a re-launch strategy featuring new home designs in existing projects to refresh its product offerings and better meet customer needs, particularly as mid-to-luxury market segments face intensifying price competition and stagnant sales in certain locations.