Community Development Launches Health Campaign on OTOP Online
Thailand's Community Development Department is promoting OTOP community goods through a September health and wellness campaign on Shopee and Nex Gen Commerce, with special discounts and reduced seller fees encouraging Thai consumers to supp
The Community Development Department is driving continued growth in the online OTOP market through the "Amazing Market: Quality Goods from All Thailand" project, encouraging Thais to care for their health while supporting community goods via the "Health & Wellness: Good Health, Shop for You" campaign on Shopee and Nex Gen Commerce. Quality products from community entrepreneurs across Thailand are available with special promotions throughout September 2025.
According to Sayam Sirimongkol, Director of the Community Development Department, the 2025 fiscal year project operates under the "6 CARNIVALS OTOP Amazing" concept, running six continuous online sales promotion campaigns from June through November 2025 to expand market opportunities and distribution channels for OTOP entrepreneurs and community enterprises while stimulating spending and generating sustainable income for communities nationwide.
Following positive reception from previous campaigns, September's "Health & Wellness: Good Health, Shop for You" campaign is based on the concept that health care begins with daily choices—selecting quality food, products, and items for oneself. The campaign assembles quality products from community entrepreneurs nationwide, offering convenient online shopping with goods certified by Thai standards bodies to ensure consumer confidence. Every purchase supports community income and market opportunities while consumers gain access to products reflecting Thai wisdom and craftsmanship. The department invites the public to "shop for good health" while supporting Thai OTOP goods to strengthen grassroots economic growth.
Participating entrepreneurs receive special privileges from both platforms, with Shopee offering reduced transaction fees to help lower business costs. Interested entrepreneurs can inquire at district and provincial community development offices nationwide. The "Amazing Market" initiative under the 2025 "6 CARNIVALS OTOP Amazing" concept runs through November 2025 with six campaigns; entrepreneurs registering once can participate in all campaigns through project completion, the department confirmed.
Shopee Thailand's representative stated the platform is pleased to continue partnering with the Community Development Department as the first official e-commerce partner of the "Amazing Market: Quality Goods from All Thailand" project. The six promotion campaigns from June through November 2025 aim to increase opportunities for OTOP entrepreneurs to present products and reach consumers online while making it easier for shoppers to purchase quality community goods.
For September's "Health & Wellness: Good Health, Shop for You" campaign, Shopee is supporting quality products from OTOP and Thai community entrepreneurs to reach broader audiences through its platform and e-commerce solutions that boost visibility, expand customer bases, and create business growth opportunities while making community product purchases more convenient for consumers.
