Songkhla Tourism Surges to 3 Million Visitors, 20 Billion Baht
Songkhla Province attracted over 3 million visitors in the first half of 2025, generating more than 20 billion baht in tourism revenue as the government promotes cultural attractions and grassroots economic development across the southern r
Government spokesman revealed that Songkhla Province attracted over 3 million visitors in the first half of 2025, generating more than 20 billion baht in tourism revenue. The government urged confidence in its preparedness for the upcoming rainy season while inviting both domestic and international tourists to experience the region's culture and local food, aiming to stimulate the grassroots economy.
On July 9, 2025, the Office of the Government Spokesman, led by Deputy Government Spokespersons Ms. Lalida Pariswivattana and Ms. Ploythale Luksameesangchan, visited Songkhla Province with media representatives to raise awareness of the province's potential and promote quality tourism alongside grassroots economic development and income generation for local communities.
The delegation visited historical and cultural attractions in Songkhla, including the Old City area, watched performances of Nora—a UNESCO-recognized intangible cultural heritage of humanity—and visited the Songkhla National Museum and Samila Cape, key landmarks reflecting the province's cultural and tourism potential. The government aims to leverage this cultural capital as soft power to create economic added value and elevate Songkhla from a transit city to a premier tourism destination while distributing income sustainably to communities.
Songkhla recorded 3,125,475 visitors from January to May 2025, generating approximately 20,636.15 million baht in revenue—8,879.13 million from Thai tourists and 11,757.02 million from foreign visitors, demonstrating tourism's tangible impact on the local economy.
Ms. Lalida invited all Thai and foreign visitors to experience Songkhla's multicultural society, distinctive cuisine, and charming community lifestyle. She noted that approximately 3 million tourists have visited since early this year, bringing in over 20 billion baht. Regarding recovery after recent flooding in Hat Yai District, she stated that locals reported tourism is returning and communities are fully prepared to welcome visitors. The government is ready for the rainy season and asked the public and tourists to visit with confidence.
Although current visitor numbers remain slightly below pre-flood levels, the difference is minimal, and confidence in Songkhla's tourism appeal continues to grow.
Ms. Ploythale highlighted Songkhla's architectural beauty and culinary distinctiveness, inviting cultural tourism enthusiasts to experience the old city, particularly the Red Rice Mill, to understand the region's history and the harmonious coexistence of Songkhla, Malay, Thai, and Chinese communities.
