STEK Thailand Announces Major Expansion Across Thailand and ASEAN, Revolutionizing the Automotive Film Market for Premium Customers

STEK Thailand, partnering with The TPS Group—a leader in automotive care products—has officially entered the Thai and ASEAN markets with the establishment of STEK Thailand. The company is opening its headquarters and first service center in the country, ready to revolutionize the automotive film market under "The Revolution" concept, offering five product lines for premium customers.

Chairman Chaichan Uppaphan of The TPS Group revealed that the company has been officially appointed as the exclusive distributor of STEK's global-standard paint protection films, paint replacement wraps, and window films in Thailand, while also serving as the Strategic Hub for STEK across the Asia-Pacific region. This role includes distribution, dealer network development, and installation standards improvement.

"The market for premium paint protection films, color-change films, and window films has significant growth potential," Chaichan explained. "Modern vehicle owners seek products that protect both their health and their vehicles' aesthetics and safety, while environmental and weather changes drive consumers to seek high-quality, long-lasting, and value-for-money products."

STEK Thailand has opened its flagship headquarters and first standard service center on Pradipat-Manutham Road in Bangkok, following "The New STEK 2026" concept. This emphasizes comprehensive service across all dimensions—from consultation and product selection to precise installation in proper conditions—ensuring the best results and experience for every customer.

Nicha Uppaphan, Director and Marketing Manager of STEK Thailand, stated the company will focus on communicating with customers and distributors through "The Revolution" concept, reflecting the Thai automotive film industry's significant transition to global standards in product technology, data transparency, and installation quality. The goal is to provide Thai consumers with confident access to world-class brands.

STEK Thailand's product strategy covers all market segments, from general users to the rapidly growing EV market and ultra-luxury buyers seeking cutting-edge technology and perfection. Five main product innovations will be launched:

1. DYNO Series—a new definition of world-class paint protection and color-change films 2. FORCESHIELD—a new option for the mass premium market, emphasizing value and real-world performance 3. LUNARAY—a window film with practical performance using advanced manufacturing technology 4. STEK Formula—a vehicle care product line designed specifically to work with all film types 5. STEK Marine—a marine vehicle protection line, launching in Thailand for the first time, targeting premium boat and yacht markets

The company also enhances consumer confidence through the STEK ONE system, developed to provide comprehensive product verification and service assurance.