Luxeed Names 9 Dealers, Plans 12 Showrooms for Thailand Launch
Chinese automaker Chery Group's luxury EV brand Luxeed has appointed nine dealer partners and plans to open 12 showrooms across Thailand ahead of its official launch in the first quarter of 2027. Thailand will serve as Luxeed's first overseas market in Southeast Asia. The dealer network includes established premium automotive groups with deep experience in the luxury segment and new energy vehicle ecosystem.
Luxeed reinforces confidence in its dealer network, partnering with key luxury car partners to deliver a new luxury experience to Thai customers. Luxeed, a high-end automotive brand from Chery Group, affirms the strength of its nine dealer partners to officially open 12 showrooms in the first phase. The nine key partners are 14 AUTOHAUS, B Autohaus, BRG Group, HorizonPF, Hatyai, MosAUtoPart, PAG Autoworks, Tanasit Distribution, THE ELECTRIFIED AUTOMOTIVE CHIANG MAI and TPM Automotive, which have long experience serving premium customers in Thailand and deep understanding of the new energy vehicle ecosystem, ready to accelerate the brand's official launch in Thailand as the first overseas market in Southeast Asia in the first quarter of 2027.
Jin Liu, Deputy Managing Director of Luxeed Thailand, stated that all 12 of Luxeed's dealers in Thailand have diverse, distinct strengths and expertise that form an important foundation for building the brand's strength from the outset. Particularly partners with long experience and expertise in luxury automotive marketing who see Luxeed's potential and are ready to grow together. These partners maintain high-end customer care standards, understand customer needs, and hold concepts aligned with Luxeed's policies. Luxeed believes combining each partner's different strengths will be a key driver enabling the brand to deliver superior products and experiences to Thai customers.
The confidence, readiness and expertise of all four dealer partners will help create a foundation for Luxeed to achieve growth and become a stable network in the long term in Thailand. Luxeed and all its dealer partners are committed to working together to establish a new standard for presenting premium luxury automotive experiences combined with technology and intelligent innovation for Thai consumers.
